FAQ: Should you use Squarespace 7.1 for your blog?

Squarespace has always been a complicated platform for bloggers—that’s just the reality. In fact, my woefully out of date series about building a Squarespace blog is still one the most popular pieces of content on this site.

But what does Squarespace’s new 7.1 platform mean for bloggers?

In short, you’re going to need to decide if the tradeoffs are worth it to you. Yes, it’s easy to post, but there are limitations. It’s a personal decision based on your desired outcomes, so there’s no right or wrong!

What do we mean by blogging with Squarespace 7.1?

In this case, I’m speaking less about business bloggers (I’d consider this to be a business blog) and I’m directing this advice to hobby bloggers (think your knitting blog, a food blog) or what I put in the bucket of “publications and media,” (which is basically anything journalistic, such as a travel blog or review site).

The reason I set these types of sites aside as a distinctive category is that the website goals are different than someone who’s blogging for their business, which is a different situation. The infrastructure needs are different. The blog is a critical part of that type of site, but it’s not THE site. It’s a subtle, but important, delineation.

If your primary website purpose is blogging, will Squarespace 7.1 work for you?

In short the answer is, “Maybe.”

Squarespace 7.1 has made some fantastics strides in terms of layout for blogs. I’d say that unless you need a very customized, granular layout (and in that case WordPress is likely a better solution), you’ll be much happier with the out of the box options on 7.1 versus the old Brine template layouts available in 7.0. They just look slicker and more modern. Check out a couple of screenshots from recent 7.1 Design in my portfolio projects’ blog landing pages:

Squarespace Development By Metricpixels

Are you worried about speed and blogging with Squarespace 7.1?

Speed is still an issue in Squarespace 7.1, and this impacts bloggers.
Speed has been a consistent issue with Squarespace, due to the way the system’s infrastructure is set up. One of the few things we can do to speed up our websites on Squarespace is compressing images a much as we can. I use and recommend ShortPixel, which you can drop imagery into and it will magically spit out optimized images. You will likely notice a nice speed improvement (and an SEO boost!).

How does Squarespace 7.1 work with Schema?

Schema is still dodgy in Squarespace 7.1, which impacts bloggers in particular.
Do you know about schema? This is a crucial concept that’s important to understand if blogging is a tactic in your online marketing arsenal. It’s a lot to explain and I’m always learning about the possibilities, but bloggers would be remiss to not take a hard look at schema and how they can leverage it—it’s one of the reasons SM+Co’s traffic is very robust, to be quite frank.

I consistently see that more TLC is needed on Squarespace sites, including embedding manual schema into posts in order for it to be scanned correctly by Google. This isn’t a deal-breaker, but it may frustrate you if you’re less technical. (Which is totally fine!)

If I use Squarespace 7.1 for my blog, what tactics should I use?

I recommend that if you use Squarespace 7.1 for your blog, you consider the following tactics:
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